Ego is a very demanding fashion brand in Pakistan. it has been serving the fashion industry from its unique stylish clothing form 2006. The Ego dresses are popular for their mixing of cultures, eastern designing along with western cuts. The Ego dresses are complimented with churidar pajamas and white trousers to illuminate the complete elegance of Ego-Ready to wear dresses. Ego latest winter collection for women 2012-13 has consists of long shirts which can be wear with tights, trousers and jeans.